Founding Head of Marketing
Marketing & Communications
Toronto, ON, Canada
CAD 150k-215k / year + Equity
Posted on Aug 1, 2026
Founding Head of Marketing
Toronto
Marketing
Hybrid
Full-time
About Tofu
How do you distinguish between real and fake in an AI world?
This question has crippled the recruiting industry overnight. Tofu is building one of the most important companies of our time and the layer to fix it.
AI has made it easier than ever to fake credentials, impersonate real people, and apply to jobs at scale using synthetic identities. More than 60% of remote applicants are fake, there were 75M detected deepfakes last year, and the number of state-sponsored groups hired by Fortune 500s grew 220%.
The hiring funnel has become the front door to the enterprise, and AI has cracked it wide open. It’s a $96 billion problem that needs to be solved.
We’re changing that.
Tofu is building a new standard for security in hiring.
If you want to help build the trust layer for the internet and redefine how identity works in the AI era, we’d love to talk.
About the Role
We're hiring a Founding Product Marketing Lead to build and own Tofu's marketing function from the ground up. This is for a senior, highly accomplished marketer who has already done the work at scale across multiple companies and marketing functions and now wants something different: to leave behind big teams, layers, and stakeholder management, and build marketing the right way, from first principles, with direct ownership and outsized impact on the company's trajectory.
The leverage model is new. Rather than hiring and managing a large team of specialists, you'll orchestrate a roster of AI agents that play those specialized roles: content, demand generation, design, research, social, directing them with the strategy, taste, and editorial judgment that only a seasoned operator brings. You are the strategist and the conductor; AI does the legwork of an entire team, at a pace and breadth a traditional team can't match. Human hires come later and selectively, as force multipliers, not as headcount to manage.
You'll market a deeply technical product, a candidate fraud detection and identity platform, to a sophisticated audience of talent, recruiting, and security leaders, moving fluidly between high-level category strategy and hands-on execution: you can set the narrative and also write the post, build the deck, and ship the page yourself. Tofu already has product-market fit and an established position; your job is to evolve and amplify it, not invent it.
As Tofu's first dedicated marketing hire, you'll work directly with the founders, own the function end-to-end, and have a clear path to grow into the leader who scales it. You report to the CEO.
What you'll do
Own and evolve Tofu's positioning and narrative in the market
- Take over and evolve Tofu's positioning, messaging, and category narrative: building on a strong foundation, not starting from zero.
- Continue to evolve Tofu's new website and the publication of our first customer success story, then build a repeatable pipeline of customer and partner case studies.
- Carry and sharpen the narrative across conferences, events, and customer engagements.
- Own the surfaces where that narrative lives: website, LinkedIn, industry outlets, and a thought-leadership blog.
- Write and publish persuasive, high-conversion thought-leadership that earns attention in a technical market.
Build sales enablement that helps reps win
- Create the core sales collateral: decks, one-pagers, and standard narratives mapped to each segment.
- Build success stories, customer testimonials, and ROI models that move deals forward.
- Partner with the sales team (scaling to four reps) so enablement directly unblocks pipeline and conversion.
Build an AI-first marketing engine
- Design and run an AI-first marketing engine: orchestrate a set of specialized AI agents (content, demand generation, design, research, social) that execute the work of a full marketing team, with you directing the strategy, taste, and editorial bar.
- Stand up the operating rhythm, tooling, and systems that make the engine repeatable, high-quality, and measurable.
- Own Tofu's event presence: industry conferences and Tofu-hosted events (e.g., dinners).
What we're looking for
- 8+ years in marketing, including Head of, VP or leadership roles.
- Deep experience in B2B marketing technical products such as security, HR tech, or trust & safety products to technical and business audiences...
- Consumer based marketing experience a plus!
- Has operated across the full marketing stack (positioning, content, demand generation, brand, enablement, events) and understands how the whole function fits together - not a single-lane specialist.
- A proven track record of category-defining positioning and persuasive thought-leadership that converts.
- Equally strong as a strategist and an operator: you set direction and still do the hands-on work yourself, to a high bar.
- Fluent with AI and genuinely energized by it as a force multiplier. You would rather orchestrate a roster of specialized AI agents than manage a large team, and you have the judgment and taste to direct them well.
- Wants a founding, 0→1 mandate with direct ownership and company-level impact — and is done with big-org layers and stakeholder management.
- You don't need to check every box. If you're missing some but confident you'll close the gap quickly, apply anyway.
Why Tofu and this Role
You’ll help build the trust layer for the internet, one of the defining problems of the AI era, and build a generational company.
Benefits & Perks
- Competitive salary + meaningful equity
- Comprehensive health benefits
- 3 weeks of vacation
- New laptop and gear to do your best work
- Tofu swag your friends will want to steal
Compensation
The base pay range for this role is CA$150,000 – CA$215,000 per year.
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Req ID: R8